Finally, after two decades of dominance in the digital music player industry, Apple is now retiring the iPod Touch. About 2 decades ago, with the introduction of the first iPod, Apple revolutionized the digital music players. Its large storage capacity and the simplicity of its interface quickly grabbed the consumer’s attention.
Since then Apple has introduced numerous different iPod models which gradually phased out due to rapid increase in iPhone’s popularity and sales. As iPhone had more storage and more features, consumers didn’t need to carry a dedicated music player. iPod Touch was the last of the iPods and is now being retired by Apple.
Apple’s senior vice president of Worldwide Marketing, Mr. Greg Joswiak said “Today, the spirit of iPod lives on,” - “We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod Mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”
iPod was one of the most inspiring and sought after product of its time. But with the rise of smartphones dedicated digital music players were no longer in demand as they used to back then. It’s doesn’t come as a surprise that his product category is now coming to an end.
In 2007, when the first iPod was launched, it was a time of innovation and a leap towards digital advancement and iPod was the first step in that direction. The iPod will always have a special place in the history of modern technology.